SUPERYACHT BRANDS
The Mediterranean region is an alluring yachting playground, home to some of the world’s best marinas and beautiful coastal scenery.
Rich in culture, history and unmistakable nautical style, it’s no wonder the region is popular with superyacht owners, guests and the companies that service them. While at sea, the definition of luxury is time and once ashore the importance of high standards continues.
The modern digital world has become a lifeline for business development and Superyacht Brands was created to offer dedicated brand support for Mediterranean yachting companies through social media marketing, targeted editorial articles and radio advertising.
Company Founder Rebecca Whitlocke brings plenty of experience with her; from her background in the travel industry working on product development and media campaigns to event marketing and social media management for a portfolio of well-known yachting companies.
She also takes an active role doing public relations and copywriting for various clients at high-profile events including Cannes Film Festival, Monaco Grand Prix and Monaco Yacht Show.
Driven by the needs of yachting and luxury clients, Whitlocke explains the key to reliability means choosing the right partners for your business. “The luxury yacht world has always revolved around great customer relationships. Superyacht Brands is a sister company to my newest venture Antibes Yachting and our top priorities are helping yachting companies make sense of marketing, whilst engaging the maritime community through local news and events.”
Antibes Yachting delivers full-service marketing in one place – working side by side with industry partners to offer an up-to-date business directory, editorials, social media management, media training and press coverage for boat shows and product launches.
Leave Ordinary Behind
Premium partnerships are a journey not a destination and Club Vivanova have positioned themselves as a facilitator for dynamic introductions into the luxury market on the French Riviera.
“When you’re dealing with brand storytelling, you need to focus on high quality,” continues Whitlocke. “Over the years I’ve witnessed Club Vivanova’s success and the quality of the partners has been exceptional – which is all down to the flawless work that Bradley Mitton has done. I am proud to associate with Club Vivanova.”
What really stands out, however, is that Superyacht Brands and Antibes Yachting do not intend to mimic other media and marketing agencies who offer complicated models for the marine sector.
“It takes vision to upset the status quo. So often, marketing consultants and media outlets put clients at the bottom of the list, yet yachting suppliers are the epicentre for the entire industry,” Whitlocke explains. “People appreciate we’re trying to make communication easier. I strongly believe in a shared economy and therefore I am partners with OnboardOnline who focus on industry topics, crew news and ocean sustainability and Yachting International Radio who are renowned for pushing the boundaries with thought-provoking interviews reaching 89 countries.”
Clearly, excellence is not an act but a habit for Whitlocke and her network. “The future excites me; what we can do together to harness our resources and help yachting companies with brand awareness. It’s a powerful combination when you take time to rewrite the rules and leave ordinary behind.”
It’s a bold statement, but Superyacht Brands and Antibes Yachting are set to be the main destination for luxury brands aligned with the superyacht sector.
Photography credited to The Yacht Photographer and Bruno Buisson
Superyacht Brands
Antibes Yachting
