BILLIONAIRE LIFE

Flavio Briatore: a man who is in love with his work and who, for this very reason, has been notching up successes year after year. Entrepreneur Flavio Briatore first entered the fashion world with Luciano Benetton. He then made his mark in Formula One where, with a unique and innovative management style and an innate capacity to discover new talents, he achieved incredible results, winning seven world championships with two teams: Benetton Formula and Renault. Today Briatore is one of the most influential figures in the sports and media world. Yet his success goes well beyond Formula One. In the course of the years, he creates cult nightclubs and luxury resorts that represent a glamorous and exclusive lifestyle: Billionaire, Twiga and Billionaire Resort in Kenya are nowadays referred to as Billionairelife.

In 2005, he created Billionaire Italian Couture a menswear Luxury line in a joint venture with Percassi Group. In 2016, he sold the majority stake to the Philipp Plein Group.

The Billionairelife portfolio encompasses 21 years of Flavio Briatore’s work and passion. To unlock its full potential, in 2013 he partnered with Bay Capital. The result is a Billionairelife platform ideally positioned to help realise new standards in the highest level of service and hospitality.

The entity includes Billionaire Porto Cervo, Billionaire Mansion Dubai, Sumosan Twiga, Twiga Forte dei Marmi, Twiga Monte Carlo, Cipriani Monte Carlo, Cova Monte Carlo, Crazy Pizza Porto Cervo, Crazy Pizza London, Crazy Pizza Monte Carlo.

The formula of Billionairelfe is a careful blend of extremely high management standards and the clear understanding by luxury services of FB Management.

Flavio Briatore vision towards Billionairelife Group is to fill a gap in the market: a strong luxury holding in the food and beverage and entertainment sectors.

Billionaire Group through the owned brands and the ones under licenses will stand as the main player of this market niche.