Savills Monaco welcomes 2026 by sharing insight into the careful preparation behind every property brought to market in the Principality.
Behind the Scenes: Preparing a Monaco Property for the Market
When a property is listed in Monaco, there is far more involved than simply placing it online. Behind every instruction is a strategic process designed to protect value and attract the right buyer.
It begins with an accurate market valuation, based on current demand, comparable sales, and the specific characteristics of the building and location. Correct positioning from the outset is essential in Monaco’s highly competitive market.
Each property is then assessed to define its ideal buyer profile, allowing marketing efforts to be targeted rather than widespread. Presentation also plays a key role, from simple styling advice to professional photography that reflects the expectations of an international clientele.
Depending on the client’s preference, the property may be marketed discreetly off-market or through Savills’ global private client network. Throughout the process, viewings are carefully managed, and feedback is continuously reviewed to ensure the strategy remains aligned with market conditions.
Preparation is key in Monaco’s unique property market. If you are considering selling or renting a property, we invite you to get in touch with the Savills Monaco team to discuss how we can assist.
Contact:
Irene Luke
Partner, Savills Monaco
+377 97 70 42 00
